Wednesday, June 22, 2011

Rich's blog: The Gamecock Dad who quit his job for the CWS

Here's an example of public relations nightmare 101. It all started with a simple tweet:

@MRoth29: How's this for dedication? My dad had to quit his job to make it out to Omaha. #novacationdays

Michael Roth's father works at a car dealership in the Upstate. His son came out of nowhere in 2010 and went from reliever to College World Series hero, helping the Gamecocks win its first baseball national title. David Roth couldn't be there in Omaha and wasn't about to miss his son pitch there in 2011. With no more vacation time, Roth amicably resigned from his job and saw his son pitch on Father's Day in the Gamecocks 5-4 win over Texas A&M. The story went from a sidebar to national attention.

Yahoo.com: Father quits his job to see son pitch for the Gamecocks

It didn't take long before the name of the dealership surfaced. I'm sure Steve White VW/Audi of Greenville got more than its fair share of phone calls and emails about the situation and had to release a statement on its web page, citing that "The decision to terminate employment with our organization was entirely David Roth's.

Steve White statement regarding Roth

David Roth has turned down interviews with every outlet both in the state as well as ESPN who is covering the College World Series. There's no question that the car dealership is being painted as the "bad guy" in this even though both sides are saying that the split was amicable.

The trip to Omaha and the College World Series is a long one and an expensive one. If the Gamecocks go the distance like they did last year they will have been there for 13 days. That's a whole bunch of vacation time and when you factor in the fact that David Roth used a lot of vacation time to see his son pitch during the regular season, you can see the dilemma on both sides.

But for the car dealer, it's an absolute PR nightmare. Gamecock nation is loyal and strong and will soon not forget this story. As for David Roth, at 57 years old he has made a risky move to say the least in this current economy, but I'm sure there will be plenty of car dealers who would jump at the opportunity for the great PR by hiring David Roth. My guess is he won't be without a job for long.

Once again, we've learned about the passion of sports in the Palmetto State. College baseball is a niche at best around the country, but in South Carolina it makes the slow summer months awfully exciting. I keep hearing how special the overall experience is at Omaha and the College World Series is. David Roth would agree and paid quite a price to be a part of it.

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